Prateek Kumar
Research Analyst @MartLenz Knowledge Services
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WORK HISTORY
Research Analyst @MartLenz Knowledge Services
Gurugram, IN
Primary ResearchDesigning and conducting structured surveys, questionnaires, and interviews with target audiences, industry experts, and stakeholders.Coordinating with clients to identify research objectives and translate them into actionable data collection strategies.Managing telephonic, in-person, and online interviews to capture consumer insights and market trends.Building and maintaining databases from first-hand responses to ensure data authenticity and reliability.Analyzing qualitative and quantitative inputs to identify customer behaviors, brand perceptions, and unmet needs. Secondary ResearchCollecting and synthesizing data from reliable sources such as industry reports, company filings, market databases, and government publications.Benchmarking competitors by analyzing their strategies, performance reports, and market positioning.Preparing detailed industry landscapes, market sizing, and trend forecasts using published data.Utilizing digital tools, business intelligence platforms, and academic journals to support client-specific projects.Converting complex research findings into actionable insights, reports, and presentations for client decision-making.
EDUCATION
Galgotias University
Bachelor of Arts - BA(Hons)
Lloyd Business School
PGDM'25 (Data analytics+Marketing )
ABOUT PRATEEK KUMAR
As an Analyst, I fostered my analytical skills across data extraction, transformation…
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