Prateek Kumar

Research Analyst | Project management | Client Communications | Qualitative research | Quantitative research | CATI | Business Development | Ex- Amar Ujala

Role
Research Analyst at MartLenz Knowledge Services
Location
Gurugram, IN
LinkedIn followers
500 followers
Research & DevelopmentView LinkedIn profile

About Prateek Kumar

As an Analyst, I fostered my analytical skills across data extraction, transformation…

Experience

  1. Research Analyst

    MartLenz Knowledge Services

    Aug 2025 — Present · Gurugram, IN

    Primary ResearchDesigning and conducting structured surveys, questionnaires, and interviews with target audiences, industry experts, and stakeholders.Coordinating with clients to identify research objectives and translate them into actionable data collection strategies.Managing telephonic, in-person, and online interviews to capture consumer insights and market trends.Building and maintaining databases from first-hand responses to ensure data authenticity and reliability.Analyzing qualitative and quantitative inputs to identify customer behaviors, brand perceptions, and unmet needs. Secondary ResearchCollecting and synthesizing data from reliable sources such as industry reports, company filings, market databases, and government publications.Benchmarking competitors by analyzing their strategies, performance reports, and market positioning.Preparing detailed industry landscapes, market sizing, and trend forecasts using published data.Utilizing digital tools, business intelligence platforms, and academic journals to support client-specific projects.Converting complex research findings into actionable insights, reports, and presentations for client decision-making.

Education

  • Galgotias University

    Bachelor of Arts - BA(Hons)

    2019 — 2022

  • Lloyd Business School

    PGDM'25 (Data analytics+Marketing )

    2023 — 2025

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Prateek Kumar — Research Analyst at MartLenz Knowledge Services in Gurugram, IN | Unifers