Prateek Kumar
Group Brand Manager || Pharma & HealthTech || Driving Growth via Data & Digital || Diabetes, Metabolic, Obesity, Ortho & Gynecology Specialist || Market Strategy Expert || Subscribe → prateekkr36.substack.com
- Role
- Group Brand Manager at Twin Health
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Prateek Kumar
With 12+ years in pharmaceutical brand management, I have successfully launched, revitalized, and scaled brands in Diabetes, Obesity, and Metabolic Disorders. At Twin Health, I lead brand strategy for the Whole Body Digital Twin, an AI-driven solution for diabetes remission. I collaborate with HCPs & KOLs across India, Key Achievements: Revitalized Tenata Forte (Type 2 Collagen) to ₹4.9 Crs with 25.1% growth (AWACS). Successfully launched Denosumab Nuclasta in Ortho, achieving high adoption in initial months. Transformed XT Para into AWACS & SMSRC\'s #1 brand in Orthopedics. Launched Haemaday Plus (Ferrous Ascorbate) in Gynecology after the Ulipristal ban. Passionate about Digital Health, AI-driven Patient Engagement, and Omnichannel Pharma Marketing. Open to leadership roles in Pharma & HealthTech. Let’s connect!
Experience
Group Brand Manager
Jul 2022 — Present · Bengaluru, IN
Leading brand strategy for Whole Body Digital Twin, an AI-powered diabetes remission solution.Developed & expanded KOL networks in India and US for scientific advocacy. Pioneering new therapy expansions with Digital Twin technology. Conducted CME programs to educate physicians & drive digital adoption. Achieved 3x growth in brand adoption via innovative digital-first HCP engagement strategies.
Education
KLE College of Pharmacy Bangalore
Bachelor of Pharmacy - BPharm
2005 — 2009
Al-Ameen College of Pharmacy
Master of Pharmacy
2010 — 2012
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