Prateek Kate

About Prateek Kate

Hi, I’m Prateek! I’ve been in the Marketing space. Built brands, Led teams, and Created…

Experience

1. Co-founder & Creative Head

   Kraftx Works

   Jan 2023 — Present · Pune, IN

   Built & led a 20-member team of designers, strategists, and marketers driving collaboration, creative innovation, and operational efficiency across multiple projects simultaneously.2. Delivered 50+ brand campaigns across industries including FMCG, real estate and F&B, with a higher average engagement compared to industry benchmarks.3. Increased client retention by 70% through consistent creative delivery, strategic consulting, and relationship-driven account management.4. Conceptualised and executed 25+ successful product and brand launches, through a strong brand positioning and storytelling.5. Managed campaign budgets ranging from ₹5L to ₹2Cr, ensuring optimal resource allocation and delivering campaigns within time and cost constraints, all while maintaining high creative standards.6. Boosted lead generation by upto 3X for clients through targeted marketing strategies and integrated digital campaigns involving Social media, and Performance marketing.7. Spearheaded Internal Brand Strategy Frameworks, helping clients identify unique market positions resulting in clearer messaging and higher conversion rates.8. Directed on-ground activations and event marketing strategies, applying experience from BNI Events Head role leading to over 200% boost in local brand visibility for client brands.9. Built scalable SOPs and creative workflows to streamline delivery timelines by 25% while enhancing team productivity and quality control.10. Co-led business growth efforts, bringing in high-ticket clients and contributing to a consistent YoY revenue growth of 40% over 3 years.11. Organised Drives for Social Cause- Led social events like Food Distribution, Scholarship Assistance for the Needy, Education for the Underprivileged