Prateek Jaipuria
Director of Software Engineering @Instacart
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WORK HISTORY
Director of Software Engineering @Instacart
San Francisco, CA, US
Leading engineering initiatives that power enterprise-grade advertising platforms, enabling seamless campaign execution and measurement across diverse retail touchpoints. Our mission is to create meaningful connections between brands and consumers through innovative advertising technology. My teams architect and deliver sophisticated advertising technology solutions, providing unified campaign management, cross-channel measurement, and advanced attribution capabilities. Building scalable platforms that deliver actionable insights through closed-loop measurement and incrementality analysis, helping brands optimize their media investments across the retail media landscape. Our platforms empower both retailers and brands with comprehensive advertising solutions, driving innovation in how digital and physical retail environments connect through technology.
EDUCATION
Duke University
Master of Science, Computer Science
Visvesvaraya Technological University
BE, Information Science & Engineering
SKILLS
ABOUT PRATEEK JAIPURIA
Engineering leader with deep expertise in distributed systems, platform engineering, and large-scale advertising technology. Passionate about solving complex technical challenges while building high-performing teams through collaborative learning and technical excellence. My leadership approach focuses on fostering innovation, maintaining exceptional system reliability, and delivering measurable business impact. I bring a unique perspective from my research background to drive architectural decisions and technology strategy, while ensuring teams consistently deliver robust, scalable solutions that transform businesses.
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