Prateek Bhargava

Brand Design Manager @Molson Coors Beverage Company

Toronto, ON, CA

Lead the Brand World development process, serving as a creative director and brand stewardto ensure consistency across all touchpoints. Develop and manage brand asset systems, overseeing packaging design and enforcing brandconsistency across marketing materials. Provide strategic creative direction, aligning cultural context, competitive landscape, andconsumer insights to ensure branding is on-strategy and on-brief. Advise & guide cross-functional teams on design solutions, balancing aesthetic appeal andmarketing effectiveness. Collaborate with Marketing, Customer Activation, Legal, R&D, and agencies to manage budgets,timelines, and project execution. Lead the selection of creative agencies, assessing talent and cost to match the right partnersto brand needs. Craft and refine Creative Briefs, guiding design reviews and presentations to ensure alignmentwith business objectives. Partner with production teams to evaluate designs, ensuring fidelity to brand standardsthrough colour accuracy and substrate limitations. Manage packaging project timelines, tracking progress to meet deadlines and maintain highdesign standards. Develop a digital Design Report every quarter sharing design trends and campaigns acrossindustries.

Wigan & Leigh College (India) Ltd.

Diploma of Education