Prateek Baranwal

About Prateek Baranwal

I am a Performance Marketing Specialist with 9 years of experience driving ROI-focused growth across Google Ads, Facebook/Instagram, QCom (Blinkit, Zepto), and programmatic networks. Skilled in SEM, SEO, SMM, SMO, and E-commerce marketing, I specialize in building data-driven strategies that deliver measurable results.Expertise & Focus• 9+ years of experience in SEM, SEO, SMM, SMO, and E-commerce growth.• Skilled in Google Ads, Facebook/Instagram Ads, QCom (Blinkit, Zepto), and programmatic platforms• Specialized in ROI-driven campaigns, customer acquisition, and digital scaling. Core Responsibilities• Develop & execute multi-channel paid campaigns (Search, Display, Shopping, Retargeting).• Manage budgets, monitor KPIs (ROAS, CTR, CAC, LTV), and optimize for efficiency.• Conduct A/B & multivariate tests on creatives, copies, and landing pages.• Collaborate with content, design, product & tech teams for seamless delivery.• Implement tracking (GTM, Pixels, GA4, GSC) to ensure accurate measurement.• Lead SEO strategy (on-page & off-page) to boost organic reach.• Build dashboards & reports with Google Data Studio for stakeholder insights.E-commerce & Tools• Hands-on with Shopify & Magento platforms for performance integration.• Proficient in Google Analytics, Tag Manager, Mailchimp, SEMrush, Ahrefs.• Experienced in email marketing automation, SEO optimization, and social media ads.Key Achievements• Delivered 5x ROAS on e-commerce campaigns via Google Shopping + Facebook Retargeting.• Reduced CAC by 35% with smarter audience targeting & bid strategies.• Boosted organic traffic by 200%+, reducing reliance on paid ads.• Ranked multiple keywords on Google Page 1, improving visibility.• Created custom dashboards integrating Ads, GA4 & CRM data for unified insights.Strengths• Strong analytical & problem-solving skills with a data-meets-creativity mindset.• Ability to scale campaigns while ensuring cost efficiency.• Excellent in cross-functional collaboration between marketing & tech.• Skilled in mentorship & leadership, training junior marketers.Vision• Leverage AI, automation & omnichannel strategies to drive future growth.

Experience

1. Associate Manager (Performance Marketing - D2c & Qcom)

   Wingreens World

   Mar 2023 — Present

   Worked on Retention and Growth Hacking incorporating Consumer behaviour analytics and various type of re-engagement campaigns. Previous experience includes Social Media Marketing & Web Analytics.

Education

• Prof. Rajendra Singh (Rajju Bhaiya) University (PRSU), Prayagraj

  Bachelor of Business Administration - BBA, Business Administration and Management, General

  2023 — 2026

• Indian Institute of Management, Kozhikode

  DMPG Program, Digtal Marketing & Performance Marketing

• FEROZE GANDHI INSTITUTE OF ENGG AND TECHNOLOGY , RAEBARELI

  Diploma of Education, Information Technology