Pratap Bala

Experience

1. Marketing Lead

   Omuni

   Sep 2020 — Present · Bengaluru, IN

   Conceptualized & launched revamped Omuni website; includes design, development, test, launch; increasing user engagement by 90%- Tailored SEO efficient web copy; crafted 12+ web pages: user-centric content, on-page SEO strategy; 60% rise in organic traffic- Developed content roadmap; covering research, ideation, storyboard, creation, promotion; gaining 20% lift in lead generation- Designed social media & email campaigns; defined goals, segments, messaging, scheduling; enhancing brand visibility by 25%- Directed Postman API document rollout; built sandbox environment to test 40+ API integrations; giving access to 100+ brands- Orchestrated content portal launch; provided efficient content access to 150+ employees; reducing operational dependencies- Headed content & design vertical; created 150+ collaterals: text, video, infographic, illustration, product demos, battle cards, blogs, case studies etc; 1.8x growth in product page visits- Strategized & optimized content promotion; creating content calendar, landing page, defined channels, A/B testing & insights drawn from GA, HubSpot etc; gaining 50% rise in CTR- Oversaw brand communication across social platforms; devised campaigns, content calendar, consistent brand messaging; 1.3x increase in followers- Collaborated with Product, Sales, CXOs; outlined roadmap, use case, inputs, vision; executing 4+ projects, 2+ product launches- Designed thematic campaigns; segmented email list, personalized messaging, scheduling & tracking, performance analysis; targeting 10k+ prospects- Owned marketing roadmap; handled budget, resource, aligned functional team, briefing CXOs; jointly achieved targeted goals

Education

• Sardar Patel College of Engineering (SPCE),Mumbai

  Bachelor of Technology - BTech

  2010 — 2014

• Indian Institute of Management Bangalore

  Master of Business Administration - MBA

  2018 — 2020