Pratap Keshari Rout

Gtm Strategy @vivo India

Gurugram, IN

GTM Strategy: Designed GTM strategy for the Z series launch by identifying key market segments, pricing strategy,and channel mix, driving 20% higher demand generation during NPL & boosted the Google searches by 12%Consumer Insights: Conducted consumer insights across 15+ cities with Gen Z consumers to decode purchasebehavior, uncovering key preferences that shaped product positioning and marketing strategy.Marketing Campaigns: Executed 360° marketing campaigns including PR activities, digital promotions, social media & community marketing, driving brand visibility and consumer engagement across key touchpoints.PLC Management: Planned the budget for 4 Smartphone launches & managed the PLC for them for a financial year