Prasun Choudhury
Director - WPP Media (Mindshare)
- Role
- Director - the Exchnage at Mindshare
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Prasun Choudhury
Media marketing professional with 11 years of expertise across corporate communications…
Experience
Director - the Exchnage
Nov 2019 — Present · Gurugram, IN
Responsible for strategising and implementing 360 integrated brand communications, and marketing planning through ATL (TV, Print, Radio, OOH, Cinema), and BTL media vehicles. Lead the development of brand media briefs and activate pan India and international campaigns. Responsible for monitoring and reporting campaign performance across defined KPIs, implementing brand integrations through sponsorships, cricket and other non-FCT elements and analyse against ROI. Perform industry/category scan and track competition activities to produce actionable insights. Experience of managing wide array of clients across governmental and private entities. Major clients: Ministry of Tourism, Government of India (Incredible India!), Lufthansa Airways, Hindware Ltd, IFFCO-Tokio, ABP Network Pvt Ltd, Amway, Spinny
Skills
- Public Relations
- Internal Communications
- Media Relations
- Business Strategy
- Corporate
- Team Management
- Strat
- Content Strategy
- Marketing Strategy
- Market Research
- Creative Writing
- New Media
- Event Management
- Communication
- Liasoning
- Negotiation
- Microsoft Office
- Talent Acquisition
- Social Media
- Marketing Communications
- Team Leadership
- Corporate Communications
- Management
- Vendor Management
- Advertising
- Content Development
- Strategic Communications
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