Prasoon Parihar

Marketing Analytics @ EXL

Role: Analytics Manager at EXL
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Prasoon Parihar

At the intersection of statistical rigor and business strategy, you\'ll find my…

Experience

Analytics Manager
EXL
Oct 2023 — Present
Marketing Mix Modeling Fortune 50 Telecommunications Company- Led Marketing Mix Modeling to optimize $200M+ annual media spend, delivering data-driven insights across 10+ tactics and 50+ markets to maximize ROI- Delivered executive-ready media scorecards and ROI diagnostics for senior leadership, guiding strategic budget reallocations- Enhanced predictive accuracy using AI/ML-powered Dynamic Linear Models (DLM) for marketing attribution and forecasting- Built a PySpark-based Propensity Modeling pipeline to compute prior and posterior probabilities at the micro-segment level, integrating AWS S3, Hive, and Spark SQL to automate probability updates and improve targeting precision- Unified prospect and subscriber pipelines under a scalable framework, blending historical (prior) and real-time (posterior) data to refine personalisation models and campaign details

Education

Delhi Public School
PCM, Science
2013 — 2015
National Institute of Technology Jamshedpur
Bachelor of Technology - BTech, Manufacturing Engineering
2015 — 2019
Department of Management Studies, IIT Delhi
Master of Business Administration - MBA
2021 — 2023

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
•••••@exlservice.com
Personal email
•••••@•••••.com
Direct dial
+•• ••• ••• ••••

Unlock verified contacts

Free to start · No credit card required

Current company

EXL

59K employees · New York, NY, United States

Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.

exlservice.com

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Start for free See how it works

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

About Prasoon Parihar

Experience

Analytics Manager

Education

Delhi Public School

National Institute of Technology Jamshedpur

Department of Management Studies, IIT Delhi

Find verified contacts for anyone on LinkedIn