Prashant Kripps
ISB (Leadership with AI) I Broadcast (Agency Partnerships, Strategy & Planning) I Digital (Publisher Development) I OOH (Acquisitions & Digital Strategy) I Print (Strategy & Planning) I Media Agency (Planning)
- Role
- Head, Agency Partnerships & Sales Analytics Entertainment Business - Disney Star India at Disney Star
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Prashant Kripps
Business Leader with rich experience across the Indian Media Value Chain – Planning I…
Experience
Head, Agency Partnerships & Sales Analytics Entertainment Business - Disney Star India
May 2014 — Present · Mumbai, IN
Scope: Lead Media Agency Partnerships nationally for the entire Entertainment Network (Hindi & Regional). Also lead Business Analytics for the entire network.Highlights: Developed excellent working relationships with CXO’s across large media agencies, crafted successful partnerships and augmented revenue growth, shares and pricing – higher than Disney Star and industry benchmarks.Scope: Managed Product and Revenue Strategy for National Geographic channel, Fox Life and Star Pravah.Highlights: Star Pravah: Held onto revenue and pricing despite falling channel performance by optimizing the client and programing mix NGC: Initiated & executed successful Impact tentpoles across Auto and Handset categories.
Education
Indian School of Business
Executive Education - Leadership with Artificial Intelligence
2023 — 2024
University of Mumbai
Master of Business Administration - MBA
1998 — 2000
Skills
- Media Planning
- Digital Media
- Online Advertising
- Digital Strategy
- Media Buying
- Advertising
- Business Development
- Marketing Communications
- Strategic Partnerships
- Mobile Devices
- Strategy
- Marketing
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