Prashant Kohli
Brand Director @Agilitas
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WORK HISTORY
Brand Director @Agilitas
Bangalore, IN
EDUCATION
Symbiosis Institute of Media & Communication
Masters of Mass Communication (Audio Visual Production), Masters of mass communication (AV Production)
Delhi College of Engineering
Engineer's Degree, Electronics & Telecommunication
The Army Public School, Delhi
High School, AISSCE
SKILLS
ABOUT PRASHANT KOHLI
I am a digital first brand builder, who has shaped growth strategies for iconic brands like Netflix, LinkedIn, Diageo, & Apple India, amongst others. An Engineer turned Marketeer, I strive to balance the creative & analytical. As a certified Design Thinker, I approach every problem with people at the centre of it, and context in which they operate. I am very passionate about building modern marketing solutions & experiences that go beyond the boundaries of traditional media.I have enjoyed a wide diversity of roles in my career across Brand Strategy & Management, Go To Market Strategies, New Product Development, D2C & E-commerce, Digital & Social Strategy, Customer Experience. My personal & professional journey has been marked with rich milestones and learnings which have shaped what I do, and how I do it: I can create & scale brands from scratch and accelerate the growth for established brands- A strong customer insight & problem identification is ALWAYS the starting point- A clear, distinct strategy based on organisational strengths & flawless execution is non negotiable- While creativity thrives on intuition, measuring outcomes & being data oriented is the way to guide the intuitionI can build, improve & scale teams- I shine when my team wins & the buck always stops with me- I tell narratives & frame stories that motivate- I am equally charged interacting with junior execs and the C-suiteI constantly learn & evolve, professionally & personally- I love new challenges, specially the tough ones- I self assess before seeking external feedback- I stay calm under pressure- I hold strong opinions, loosely- I have a strong bias for actionProfessional SkillsBrand Management | Brand Strategy | D2C | E commerce | Retail marketing | Marketing Strategy | Digital Marketing | Consumer Insights | AI | Growth Strategy | Brand Development | Budget Management | PnL Management | Creative Strategy | Communication Strategy | Marketing Communications | PR | Customer Experience | B2C | Community Building | AdvertisingDomain Knowledge & ExperienceFMCG | Alcobev | Consumer Internet | Consumer Technology | Healthcare | Food & Beverages | Startups | Travel & Lifestyle | Hospitality | Petcare | Homecare | Edtech | Fintech
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