Prashant Jha

About Prashant Jha

Marketing Science & Data Analytics Leader | 7+ Years Driving Growth Through DataI help brands unlock revenue growth by turning complex data into clear, actionable strategies. WHAT I DO:I specialize in Market Mix Modeling Customer Analytics, and Predictive Modeling—transforming marketing spend into measurable ROI. At Yum! Brands, I\'ve led teams that optimized multi-million dollar marketing budgets, delivered 25%+ ROI improvements, and built scalable analytics solutions that drive decisions across global markets. CORE EXPERTISE- Market Mix Modeling & Attribution- Predictive Analytics & Forecasting- Customer Segmentation & Lifetime Value- ETL Development & Data Warehousing- Marketing Performance Optimization- Team Leadership & Stakeholder Management TECHNICAL STACK:Python (Pandas, NumPy, Scikit-learn, MLflow)| SQL | Snowflake | SAS (BASE, DI, Viya, AML)| Power BI | Tableau | Machine Learning | Regression Modeling | Time Series Analysis IMPACT: Led 5+ member analytics team delivering high-impact insights for CPG/QSR brands Designed models optimizing $XX million+ marketing spend across TV, digital, print, and outdoor channels Built end-to-end ETL pipelines processing millions of transactions for fraud detection and customer analytics Developed AML workflows for banking clients across Middle East and European insurance sectors CERTIFICATIONS:IBM Data Science Professional | Machine Learning with Python | MLOps Tools (MLflow & Hugging Face)I\'m passionate about solving complex business problems with data. Whether it\'s optimizing marketing ROI, forecasting sales, or uncovering customer insights—I thrive on turning data into competitive advantage. Let\'s connect if you\'re working on- Marketing analytics and attribution- Predictive modeling and forecasting- Data-driven growth strategies- Building or scaling analytics teamsOpen to discussing opportunities, collaborations, and sharing insights on all things data science and marketing analytics.

Experience

1. Associate Consultant

   Yum! Brands

   Jul 2025 — Present · Gurugram, IN

Education

• Chaudhary Charan Singh University

  Bachelor of Computer Application, Computer Science

• APJ Abdul Kalam Technological University

  Master of Computer Applications - MCA, Computer Science

  2017 — 2019