Prashanth Saiva
Account Manager - Search & E-retail @KINESSO
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WORK HISTORY
Account Manager - Search & E-retail @KINESSO
Toronto, ON, CA
EDUCATION
Jawaharlal Nehru Technological University
Bachelor of Technology (B.Tech.)
Algoma University
Project Management
Shaankary Junior College
Intermediate, MPC
Vijaya High School
SSC, 10th Class
SKILLS
ABOUT PRASHANTH SAIVA
I’m a performance marketing strategist with 8+ years of experience driving growth for e-commerce and lead-generation brands across Google, Microsoft, Amazon, Meta, and DV360. I specialize in lowering CAC, improving ROAS, and executing full-funnel campaigns that deliver measurable revenue.I’ve managed multi-million-dollar ad budgets, running PMax, Search, Shopping, Display, Video, and Remarketing campaigns for both DTC and B2B clients. Using tools like GA4, Hyros, TripleWhale, Microsoft Clarity, and Shopify, I track user behavior, optimize campaigns, and scale high-performing channels.I thrive at the intersection of strategy and execution — building campaigns that not only perform but scale efficiently. Regular reporting, cross-functional collaboration, and actionable insights are part of my workflow. Key Wins:Managed $5M+ in ad spend with 20–30% ROAS improvementReduced CAC by 35% for multiple B2B and DTC brandsLaunched new acquisition channels that contributed 30% incremental revenueI’m always open to connecting with professionals interested in performance marketing, e-commerce growth, or paid media strategies.
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