Prashanthi Madduluri

About Prashanthi Madduluri

Experienced in the digital, television, and radio industry for over 18 years, with a strong background in production and on-air promotions. Demonstrated skills in producing and directing a wide range of digital, TV, and radio shows, overseeing the entire production process from concept to final execution. Well-versed in working with live, studio, and location formats.Proven ability to effectively manage large production crews, presenters, and high-profile celebrities. Recognized for adeptly handling multiple complex projects and adapting swiftly to new challenges within tight timelines. Experienced in working with diverse broadcast formats, encompassing both long and short form content.Accomplished in sales, marketing, and revenue generation through advertising and monetization of digital channels.

Experience

1. Vice President

   Idream Media

   Dec 2021 — Present · Hyderabad, IN

   As the Vice President at iDream Media, my responsibilities include:Overseeing the management of all channels within iDream Media.Developing and implementing a comprehensive content strategy that aligns with consumer demand, OTT behavior, the need for differentiation, and the competitive landscape.Managing and fostering paid partnerships to drive business growth.Building a strong brand presence for iDream Media through strategic initiatives.Leading the launch and establishment of iDream News Channel by establishing local offices across the state.Effectively managing talent acquisition and recruitment processes to hire skilled professionals for the various channels.In summary, my role encompasses channel management, content strategy development, business expansion through partnerships, brand building, launching and establishing iDream News Channel, and talent management.

Education

• Osmania University

  B.Sc

  2002 — 2005

• Osmania University

  Master’s Degree

  2006 — 2008