Prashant Gullipalli

Experience

1. Product Marketing Manager

   Zessta Software Services Private Limited

   Jul 2022 — Present · Hyderabad, IN

   In my role as a Product Marketing Manager for a CRM client, I’ve had the opportunity to drive both growth and adoption through a mix of strategy and execution. I led multi-channel digital campaigns across email, social, and paid media that helped generate high-quality leads and improve pipeline performance. Alongside this, I focused on website and landing page optimization, which significantly boosted traffic-to-lead conversion rates and supported overall campaign effectiveness.I also developed customer journey strategies to increase adoption, ensuring users not only came on board but actively engaged with the product — resulting in measurable lifts in usage and retention. To support these efforts, I created content programs including guides, and case studies that helped nurture leads and drive deeper engagement.Collaborating closely with sales, product, and customer success teams, I’ve worked on data-driven initiatives that not only increased conversion rates but also improved retention and upsell opportunities.

Education

• Indian Institute of Technology (Banaras Hindu University), Varanasi

  Bachelor of Technology - BTech, Civil Engineering

  2000 — 2004

• IESE Business School

  Master of Business Administration (MBA, General Management

  2010 — 2012

• Indian Institute of Technology (Banaras Hindu University), Varanasi

  B.Tech, Civil Engg

  2000 — 2004