Prashant B.

About Prashant B.

Experienced strategic marketing leader with a strong track record in B2B branding, lead generation, and multi-channel campaigns. Skilled in building high-performing teams, cross-functional collaboration, and compelling brand storytelling. Expert in translating complex content into engaging narratives. Proven success in internal communications, executive messaging, and driving employee engagement. Dedicated DEI advocate with experience mentoring leaders and implementing impactful initiatives to foster a culture of belonging and inclusion. I\'m always open to connecting with fellow marketing and communication professionals and exploring new opportunities. My next role will continue weaving DEI into my work as a marketing and communication professional who can build brands, boost business and help bring cultural change at the workplace. SKILLS & COMPETENCIES - B2B/B2C/product/services/technology marketing I enterprise, multichannel, integrated marketing I positioning and launching products I digital and offline marketing I social media marketing I SEM I SEO I developing and implementing GTM strategies I 360 degree marketing approach I budgeting I media planning & outreach I agency management I public relations I content development and management I Storytelling I digital marketing asset management I thought leadership development I stakeholder, team and project management.

Experience

1. AVP, Internal Communications

   J.P. Morgan

   May 2020 — Present · Bengaluru, IN

   Managed, prioritized and delivered diverse communication services, including executive messaging, digital content creation, virtual events, email campaigns, executive reports, blogs and story cards. Aligned communication artifacts with business strategies and employee engagement goals. • Storytelling & Brand Building: Leveraged niche skills in technical content writing to translate complex, digital transformation work into easy-to-consume and compelling stories for a wide internal audience. These stories drove engagement and generated demand, positioning the team as a partner of choice for digital transformation. • Internal Brand Launch Strategy: Spearheaded launch strategy for an internal brand, driving global employee engagement and increasing brand awareness across the line of business. • Open House Revitalization: Revitalized monthly open houses by introducing engaging segments like fireside chats with leaders and enhancing pre-event promotions, leading to a 500% increase in attendance and a 40% average increase year-round. Generated monthly audience analytics to showcase reach and impact to senior management. • Monthly Newsletter: Designed and launched the first-ever monthly internal newsletter for the team targeting 20K+ employees to improve brand reach, achieving a 75-80% average open rate and earning a People Council\'s award for communication excellence. • DEI Leadership and Initiatives: Mentored executive leaders (Managing Directors) to build DEI competencies. As a communications lead for the Pride India BRG, crafted and socialized impactful digital content to amplify employee voices from the LGBTQ+ community and drive allyship.

Education

• Delhi University

  Master of Arts

• Digital Vidya

  Certified Digital Marketing Master (CDMM) Course, Vskills Certified

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  PGDBA

• Delhi University

  Bachelor of Arts (B.A.) Honors

• Miami University

  Master of Arts