Prashanta Mukhopadhyaya

About Prashanta Mukhopadhyaya

Prashanta\'s rich expertise in Data-driven Marketing, Marketing Analytics, CRM/ CE, Campaign/ Lead Management and Customer Data Platform Launches has contributed to Industries across.Prashanta has a track record of delivering both strategic & tactical solutions for Loyalty (X-sell/ Up-sell), Conquest (customer acquisition), Retention (Customer & Business), CRM Framework and Customer Insights across diverse industries.Prashanta is deeply passionate about leveraging consumer behavior/insights and amalgamating data with technology to identify the right audience and deliver personalized, targeted communications that map the customer journey across PHYGITAL (digital and physical) realms, yielding revenue without compromising the customer experience (CE).

Experience

1. Analytics Team Lead (Delivery)

   Genpact

   Nov 2025 — Present · Gurugram, IN

   Analytics leader with domain expertise in Marketing Analytics, Contact Center Analytics, and Customer Experience (CE) Analytics.2. Advanced Analytics delivery across credit, consumer banking, Insurance and payment products to support various revenue growth, marketing and customer engagement initiatives.3. Manage complex projects, oversee cross-functional teams, and ensure alignment with business goals.4. Delivering services across regions, managing resources, and ensuring policy compliance.5. Quick to medium-term planning, team leadership, budget management, and achieving functional objectives.6. Stakeholder engagement and delivery of measurable outcomes for the business.7. P&L owner for analytics embed strategy across all Banking & Capital Markets business.8. Collaborate across various BCM, Insurance service lines – customer care, Banking operations, financial crime & risk management and Finance & accounting to offer analytics solutions

Education

• BT Intermediate College, Varanasi

  10+2, Physics, Chemistry & Maths

  1985 — 1991

• National Institute of Information Technology

  DSM, Systems Management

  1993 — 1995

• Banaras Hindu University

  Masters, Statistics, Operations Research, Econometrics

  1995 — 1997

• Banaras Hindu University

  Bachelors, Statistics, Maths & Economics

  1992 — 1995

Skills

• Customer Service
• Customer Relationship Management (Crm)
• Database Marketing
• Customer Analysis
• Data Mining
• Data Integration
• Business Intelligence
• Customer Analytics
• Crm
• Business Development
• Team Management
• Etl
• Data Quality
• Customer Insight
• Business Process
• Analytics
• Business Strategy
• Leadership
• Customer Relations
• Strategy
• Analysis
• Predictive Analytics
• Segmentation
• Management
• Business Analysis
• Predictive Modeling