Prashanta Tripathy

General Manager - Sales & Manufacturing (Fresh Dairy) @ITC Limited

Kolkata, WB, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2022 — Present

General Manager - Sales & Manufacturing (Fresh Dairy) @ITC Limited

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Kolkata, IN

EDUCATION

1988 — 1992

Orissa University of Agriculture and Technology

B.Sc. (Forestry), Forestry

1993 — 1995

IRMA

Post Graduation in Rural Management (MBA), Marketing

SKILLS

Fast-Moving Consumer Goods (Fmcg)DairySales OperationsTeam ManagementTraining and NegotiationAccount ManagementManaging Cross Functional TeamsProduct DevelopmentDairy ProductsChannel PartnersManagementPlanning, Budgeting and Sales ForecastingChannel ManagementBusiness StrategyManaging Key AccountsRural and Urban DistributionDistributed Team ManagementMarket ResearchNew Product LaunchesNew Business DevelopmentBusiness PlanningDistribution ManagementKey Account ManagementBusiness DevelopmentCross-Functional Team LeadershipMarketing StrategyFmcgBtl and Trade Promotion

ABOUT PRASHANTA TRIPATHY

A competent professional with 20 years of experience in Sales and Marketing with extensive experience in Sales Strategy & Execution, New Product Launch, BTL & Trade Promotion, Product Positioning, Customer Loyalty Programs, and Sales Forecasting along with handling supervising accounts, commercial, administrative & legal jobs for the organization.Demonstrated abilities with significant achievements across geographies in Gujarat Cooperative Milk Marketing Federation Ltd.(Amul)Successfully handled Amul products such as Butter, Cheese, Ice-Cream, Milk Powders, Ghee, Edible Oil, Pouch Milk, Curd etc with extensive exposure for developing marketing strategies and distribution network for Urban, Tier-2 cities and rural markets across Maharashtra, Goa, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, West Bengal and Orissa Skilled in executing plans to reach out unexplored market segments & customer groups for business expansion; handling the study & generation of enquiries, preparation & submission of proposals as per terms & conditions Efficient in managing all aspects of New Product Launches, Distribution Management and Super-stockiest conceptA strategist cum implementer with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully

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