Prashanta Das
Digital Channel Manager @Bandhan Bank
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WORK HISTORY
Digital Channel Manager @Bandhan Bank
Kolkata, IN
Spearheaded top-line and bottom-line growth for digital products (Mobile Banking, Internet Banking, Corporate Internet Banking, UPI, Digital Deposits) through Branch Banking, Phone Banking, and D2C channels.#Achieved a substantial increase in NTB YTD digital penetration from 35% to 76% and grew the digital deposits share of overall deposits from 15% to 30%.# Delivered 30% YoY growth in active users across Mobile Banking, Retail Internet Banking, and Corporate Internet Banking platforms.#Digital Strategy and Training:1). Responsible for strategizing & implementing ideas to drive usages, adoption & penetration of all digital product through multi-channel engagement, 2). Interaction with various stakeholders to drive revenue for digital products, 3). Conduct training session on all digital product for branch staff, Phonebanking staff, Helpdesk and VRM team member.#Manage large-scale campaigns for product launches and user engagement to drive adoption. Collaborate with marketing/branding teams to develop creative communication strategies.#Plan effective use of owned channels (SMS, email, notifications) to boost revenue.#Product Management: 1). Develop and implement roadmaps for mobile and internet banking, ensuring alignment with customer needs.2). Identify customer requirements, conduct gap analyses, and create detailed Business Requirement Documents (BRD), 3). Collaborate with technology teams to design functional workflows and validate system designs, 4). Conduct User Acceptance Testing (UAT) and manage product feature launches.#Data Analytics: Extract Various data from EDL using SQL queries and analyse to identify key business variables and creating measurable business metrics to drive business#Partnerships and Alliances: Lead partnerships with top brands such as Croma, Apollo, Zee5, Zomato, Swiggy, Visa, MasterCard, etc, to create exclusive offers for customers and drive digital product adoption.
EDUCATION
FM University
Bsc, Physics
ASBM UNIVERSITY
Master of Business Administration - MBA, Marketing and Finance
ABOUT PRASHANTA DAS
Results-driven professional with over 13 years of extensive experience in digital product…
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