Prashant Tiwari

About Prashant Tiwari

Enterprise Business Development Lead: A seasoned Enterprise Business and Pre Sales Lead with a proven track record of success in developing and executing strategic strategies for lead generation, direct sales, outbound emails, content generation and sales pipeline development. I am proficient in using enterprise CRM and research tools, and I have a deep understanding of the latest sales and outbound trends coupled with best practices. Day to Day responsibilities entail: 1. Developing and executing successful outbound email campaigns that resulted in increased open rates, click-through rates, and open leads. Managing a 5+ business development team. Global focal point for enterprise CRM and marketing tool management. Setting the standards for enterprise CRM, marketing ops, and automation framework. Providing regular feedback on campaign performance to the head of global marketing. Facilitating problem-solving solutions to lead generation, demand generation, market research, email marketing performance, CRM hygiene, and domain reputation protection strategies. I am a skilled researcher and analyst, and I have a proven ability to identify and develop new opportunities for lead generation. I am also adept at using social media platforms like LinkedIn and Twitter to conduct market research and generate leads. My expertise in outbound email campaigns, lead generation, and sales support has helped me to establish a new India business development team and a new business development team in the UK. I have also been awarded the \"Impactful Player\" award consecutively for 2021, 2022, and 2023. I am a highly motivated and results-oriented individual with a strong work ethic. I am also a team player and I am always willing to go the extra mile to get the job done. I am confident that I can make a significant contribution to organizations and help to achieve your robust goals. Enterprise business development Outbound email campaigns Lead generation Sales support CRM Email automation LinkedIn Twitter Market research Finance research Conference research Contact research Account-based email marketing Bounce rates Open rates Response rates Link click rates CRM hygiene Domain reputation protection Problem-solving Demand generation Market research Email marketing performance

Experience

1. Business Development Team Lead

   Aptara

   Feb 2021 — Present · Pune, IN

   Seasoned B2B enterprise lead generation and marketing professional with 6+ years of experience in campaign management, social media, email marketing, and content marketing. Key skills:1. Lead generation2. Email marketing3. Social media marketing4. Content marketing5. Campaign management6. Social media best practices7. CRM Admin8. ZoomInfo9. Microsoft Office Suite10. Problem solving11. Teamwork12. Brand responsibility13. High-performance cultureGeographical Focus: Led enterprise lead generation and pre-sales activities for USA, Canada, Europe, and Singapore markets.CRM Administration: Proficient in Zoho CRM, ZoomInfo, and Sales Navigator; adept at customer data administration and CRM automation workflow.Marketing Automation: Implemented email marketing automation, minimizing bounce rates and optimizing open rates, response rates, and link click rates.Market Analysis and Strategy: Conducted market analysis, formulated campaign strategies, and maintained campaigns for enhanced lead generation.Research Expertise: Executed prospect contact research, industry market research, new account research, investor research, and conference research.Event Management: Established company presence at conferences and business summits, including setting up the company venue.Reporting and Analytics: Provided weekly reports on campaign performance and quarterly reports on leads and campaign effectiveness. Actively contributed to best practices.Global Collaboration: Direct reporting to the Global President at Aptara, with a co-reporting line to the VP of Professional Services.Problem Solving: Actively participated in and facilitated solutions for challenges in email marketing performance, marketing technology, CRM hygiene, and domain reputation protection.Business Expansion: Successfully established new business development in India and the UK.Recognition: Consecutively awarded \"Impactful Player\" for 2021, 2022, and 2023 at Aptara.

Education

• Kendriya Vidyalaya

  HSC, Business/Commerce, General, First Class

  2009 — 2012

• Kendriya Vidyalaya

  SSC, CBSE

  2008 — 2012

• Karmel Vidya Bhavan Trust CHRIST College, Pune, Arts Science and Commerce College

  Bachelor of Business Administration (B.B.A.), Finance, General, First Class

  2012 — 2015