Prashant Singh
Marketing Analyst at Redwood Services
- Role
- Marketing Analyst at Redwood Services
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Prashant Singh
Algorithms: Frequently Bought Together, Customer Also Viewed, Customer Also Bought…
Experience
Marketing Analyst
Oct 2024 — Present · Memphis, TN, US
Marketing Performance Analysis: Utilize advanced analytics tools and techniques to analyze marketing performance data across various companies, media channels, and campaigns. Monitor key metrics such as conversion rates, customer acquisition costs, and ROI to assess the effectiveness of marketing initiatives.• Audience Segmentation: Analyze, develop, and maintain audience segmentation strategies to target both new customers and communicate with existing customers. Utilize demographic, behavioral, and psychographic data to create tailored marketing campaigns that resonate with target audiences.• Campaign Optimization: Collaborate with cross-functional teams to optimize marketing campaigns based on performance insights. Implement A/B testing methodologies to evaluate different marketing approaches and identify opportunities for improvement.• Customer Profiling: Conduct data science projects to build predictive models and customer profiles that identify the most valuable and profitable customers. Leverage machine learning models and predictive analytics to forecast customer behavior and preferences.• Data Visualization and Reporting: Create visually compelling reports and dashboards to communicate key findings and insights to stakeholders. Present actionable recommendations for optimizing marketing strategies and driving business outcomes.
Education
Vellore Institute of Technology
Bachelor of Technology, Computer Science with Specialization in Bioinformatics
2010 — 2014
Oklahoma State University
MS, Management Information Systems, Business Analytics
2016 — 2016
Oklahoma State University
MBA, Marketing Analytics & Management
2014 — 2015
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.