Prashant Kumar Singh

Database Analyst @Oxfam

Glasgow, GB

Developed and implemented SQL Server automations to streamline recurring data tasks, significantly reducing manual workload and accelerating campaign data delivery. • Supported the setup of customer journeys in Salesforce Marketing Cloud by assisting with audience segmentation, automation logic, and data integration — enabling timely, personalized outreach for fundraising campaigns. • Extracted, transformed, and validated large datasets using Excel and SQL to ensure data accuracy and relevance for cross-channel marketing efforts. • Delivered clean, structured datasets for legacy programs and collaborated with internal teams to meet tight timelines and evolving campaign needs. • Followed internal data protection protocols when working with sensitive supporter data, contributing to GDPR-aligned processes and responsible data use. • Used Jira to track data requests, manage priorities, and coordinate with stakeholders across departments — promoting visibility and cross-team efficiency. • Identified bottlenecks in data workflows and proposed improvements that enhanced overall process reliability and team productivity. • Supported campaign strategy and decision-making by delivering targeted data selections and clear performance insights to internal stakeholders.

Mahatama Jyotiba Phule Rohikhand University, Bareilly

Bachelor of Technology - BTech

Great Learning

Post Graduate Program in Data Science and Engineering

University of Dundee

Master of Science - MS