Prashant Singh

About Prashant Singh

A dedicated data professional with 5+ years of experience in digital analytics, website and mobile tracking, and marketing data analysis. Proficient in implementing and managing analytics solutions using Google Analytics (GA4), Google Tag Manager, and Customer Data Platforms (CDP) to enable scalable and accurate data collection across web and mobile environments. Experienced in tagging implementation, datalayer architecture, event tracking, and JavaScript-based tracking customization to support reliable analytics frameworks.Skilled in SQL-based data analysis, dashboard development, and behavioral analytics, leveraging tools such as Looker and Google BigQuery to generate actionable insights for marketing and product teams. Hands-on experience with product and user behavior analytics using Mixpanel, mobile attribution tracking through AppsFlyer, and customer engagement and lifecycle analysis using CleverTap.

Experience

1. Business Manager

   Publicis Groupe

   Aug 2024 — Present · Gurugram, IN

   Analytics & Measurement Leadership: Currently working as a Business Manager, driving end-to-end digital analytics and measurement solutions across multiple brands and platforms. GA4 & GTM Implementation: Leading Google Analytics 4 and Google Tag Manager implementations, ensuring accurate event tracking, dataLayer design, and scalable tagging frameworks. Data Strategy & Governance: Overseeing analytics best practices, data accuracy, and compliance, ensuring reliable reporting and consistent measurement across digital properties. Looker & Reporting: Designing and maintaining dashboards and reports in Looker to support performance analysis and stakeholder decision-making. Stakeholder & Client Management: Acting as a bridge between clients, marketing teams, product teams, and technical stakeholders to translate business requirements into analytics solutions. Cross-Team Collaboration: Working closely with media, data, and technology teams to align analytics with marketing objectives and optimization strategies. Quality Assurance & Debugging: Ensuring proper testing, monitoring, and validation of tags, events, and tracking setups across web platforms. Process Improvement: Streamlining analytics workflows, documentation, and implementation processes to improve efficiency and data reliability.

Education

• DRONACHARYA COLLEGE OF ENGINEERING GURGAON

  Bachelor of Technology, Information technology

  2015 — 2019

• Akash Model School

  Science