Prashant Padelkar

About Prashant Padelkar

With over 19 years of experience driving marketing excellence in the IT services industry, I specialize in delivering strategic, data-driven marketing solutions that elevate brand visibility, accelerate pipeline growth, and fuel business expansion. I currently head global services marketing at Hexaware, where I manage a dynamic team of 16 professionals across geographies, services, and partner ecosystems.My expertise lies in orchestrating end-to-end marketing strategies—from Account-Based Marketing (ABM) and Deal-Based Marketing (DBM) to integrated Go-To-Market (GTM) execution and lead generation. I’ve successfully partnered with sales and business heads to align marketing with revenue goals, delivering measurable impact across multiple service lines, including AI, cloud, data, automation, and enterprise platforms.Prior to Hexaware, I contributed to brand expansion and sales enablement at LTI (L&T Infotech), leading marketing across BFSI, Nordics, and emerging marketsAs a strategic thinker and hands-on executor, I believe in combining insight-led planning with agile execution. Whether it’s launching new offerings, expanding into new geographies, or revamping corporate positioning—I bring passion, precision, and performance to the table.Specialties: B2B Marketing | IT Services Marketing | Account Based Marketing (ABM)| Deal Based Marketing (DBM)| Demand Generation | Brand Building & Positioning | Digital and Social Media Marketing | Partnership & Alliances GTM |Analyst & Advisory | Market Research | Customer-Partner events | Campaign Management | Budget Planning & Allocation | ERP Marketing

Experience

1. Head - Services Marketing

   Hexaware Technologies

   Nov 2023 — Present · Mumbai, IN

Education

• University of Mumbai

  Bachelor of Engineering (B.E.)

• University of Mumbai

  Master of Mgmt. Studies (MMS), Finance

  2005 — 2007

Skills

• Pre-Sales
• Valuation
• Leadership
• Secondary Research
• Go-to-Market Strategy
• Market Research
• Financial Analysis
• Mergers & Acquisitions
• Business Intelligence
• Market Analysis
• Corporate Finance
• Financial Modeling
• Strategy
• Marketing Research
• Management Consulting
• Management
• Marketing
• Business Analysis
• Business Planning
• Team Leadership
• Outsourcing
• Competitive Analysis
• Market Intelligence
• Team Management
• Finance
• Analytics
• Competitive Intelligence
• Business Strategy
• Marketing Strategy
• Telecommunications
• Analysis