Prashant Nashikkar

About Prashant Nashikkar

I am an accomplished professional delivering over 19 years of career success in Strategic Sales & Marketing, Go-To Market Strategy, Distribution Management and so on. My dexterity lies in administering the entire spectrum of Sales, Business Development & Marketing encompassing relationship management, administration, market analysis, development of new markets and market segments; exploring potential business avenues & managing operations for achieving the business target; visionary professional with skills that reflects year-on-year success in achieving business growth objectives and optimizing the entire value chain of business for achieving the targeted top & bottom-line profitability with expertise in Customer Relationship Management, Planning & Distribution Expansion. Over the time, I have proved my excellence in building strategic alliances to open an opportunity for accessing new markets through appointment of new distributors/networks, new customer acquisitions, prospective leads, reviving the existing clients, providing macro & micro level insights & so on; expertise in creating new channel partners and harvesting untapped business opportunities; effectively identifying & networking with channel partners, resulting in deeper market penetration & improved market share.You can also add few key achievements in your “About” section• I’ve mastered the administration of Category Management, Demand Planning, Depth & Width of Distribution, Business Analytics- Market & Competitor Analysis and Market Categorization• Outstandingly established business for various prestigious companies such as Artsana (CHICCO) McNROE, Patanjali, Dish TV, Idea, Godrej & Perfetti Van Melle

Experience

1. Zonal Sales Manager

   Artsana Group

   Aug 2021 — Present · Mumbai, IN

   Launched rural operations in Gujarat and revamped distribution strategy in Mumbai• Introduced and successfully launched Baby Moment Range – Advance & Natural• Activated Summer Bonanza at WELLNESS for Maharashtra and Increased distribution reach to 2168 outlets YOY• Formed exclusive tie-ups with Eurokids & Kangaroo for quality sampling• Achieved a healthy growth rate of 39% compared to the previous year and added 2051 new outlets in 2022• Improved productivity from 23% to 33% over a period of 1 year• Leading and ensuring the success of the GT & MT Division for West India• Guiding and mentoring a team of 3 ASMs & 6 BDOs & 30 TSIs to achieve targets and maximize efficiency• Formulating strategies for maximizing profitability & revenue generation, realizing organizational goals; conceptualizing & implementing plans/objectives in sync with vision and mission; ensuring performance parameters are under control – budget, P&L figures, acquisition cost, and sales team KPIs • Partnering with core business operations to increase the company’s footprint, expand market share, and generate sustainable revenue gains• Conceptualizing annual business plans & strategies, managing operations from scratch; defining processes and creating appropriate systems for functioning across the geography

Education

• M.M.M. Pune University

  Marketing/Marketing Management, General

  2001 — 2003

• Shivaji University

  B.sc , Chemistry

Skills

• Budgets
• Sales
• Strategic Planning
• Sales Management