Prashant Narain

About Prashant Narain

Results-driven marketing and sales professional with comprehensive experience across Sales Execution, Trade Marketing, ATL & BTL Activation, Product Planning, and Brand Management. Proven track record in driving business growth through strategic market planning, impactful consumer campaigns, and data-led decision-making.Worked across product management, and brand building initiatives—developing go-to-market strategies, launching new products, and executing 360° campaigns across traditional and digital platforms. Skilled in cross-functional collaboration, market analysis.Passionate about creating customer-centric solutions that deliver measurable value and sustainable business impact.

Experience

1. Abm (Asst Brand Manager)

   RSPL Group

   Dec 2024 — Present · Gurugram, IN

   Key responsibilities:•360° marketing strategies (TV, Digital, In-store, BTL) that strengthened brand positioning)•Led cross-functional teams (R&D, Sales, Packaging, Creative, Media) to deliver successful product launches •Analyzed consumer insights, category trends, and competition to identify opportunities and refine brand strategy•Ensuring optimum allocation of brand budgets and delivering high ROI on marketing spends.•Influencer marketing, performance marketing, Rich media, DV360 for high-impact campaigns•Brand-building and conversion-driven strategies for E-commerce and Quick-commerce platforms (e.g, Amazon, flipkart,Blinkit, Swiggy Instamart)•Monitor brand health metrics and sales performance to evaluate effectiveness and guide decision-making.

Education

• IHS varanasi

  Sr. Secondary school, science

  2005 — 2007

• Narsee Monjee Institute of Management Studies (NMIMS) Navi Mumbai

  Master of Business Administration - MBA, Marketing

  2019 — 2021

• Sharda Group of Institutions

  BTech - Bachelor of Technology, Biotechnology

  2010 — 2014

• Model High School

  High School, Science

  1993 — 2005