Prashant N Thakkar
Associate Director Product | Experienced AdTech/MarTech product professional | AI-Driven Solutions Expert | IPL Alumni
- Role
- Associate Product Director at Siteplug
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Prashant N Thakkar
I’m a Product Leader with 20+ years of experience building and scaling AdTech and MarTech platforms across programmatic advertising (RTB), AI/ML-driven automation, and performance optimization. My work sits at the intersection of data, auctions, targeting, ROAS, and platform scale—helping brands and publishers grow through intelligent, high-performance technology.At Siteplug, I’m looking forward to driving innovation across performance and affiliate ecosystems, bringing an AI-powered product approach that automates workflows, enhances partner efficiency, and unlocks measurable growth. What I bring to the tableAdTech & Programmatic: Deep expertise across RTB, SSP/DSP integrations, auction dynamics, targeting systems, and CTV/video monetization.AI/ML Execution: Improved model accuracy from 70% → 85%, enabling better predictions, recommendations, and optimization insights.Performance & ROAS: Delivered 10%+ revenue growth and 15% uplift through programmatic tuning, channel optimization, and automation.Leadership: Mentored a 7+ member product team, leading multiple end-to-end product launches and overseeing two successful M&A integrations.Platform Innovation: Designed and scaled SaaS AdTech platforms with strong API ecosystems, partner integrations, and high-volume data pipelines.Core Competencies→ Programmatic advertising (RTB), auction mechanics & ecosystem integrations→ AI-driven product development, prediction systems & workflow automation→ Performance marketing, ROAS optimization & multi-channel scaling→ SaaS platform architecture, APIs & partner ecosystem growth→ Product strategy, GTM planning & data-informed roadmapping→ Cross-functional leadership & stakeholder alignmentRecent Highlights Built an AI-powered media planner for high-stakes political advertising Partnered with IRIS.tv to expand into CTV and video monetization Integrated 15+ SSPs/DSPs, accelerating programmatic delivery and performance Improved targeting & optimization through ML-driven enhancementsI’m passionate about building intelligent AdTech systems that combine AI, programmatic scale, and performance insights to deliver real business outcomes. Whether modernizing existing platforms or driving greenfield innovation, I thrive in solving complex problems with clarity and product-led execution.If you\'re exploring the future of AdTech, AI, programmatic, performance optimization, or multi-channel monetization, I’d be glad to connect.
Experience
Associate Product Director
Nov 2025 — Present
Education
Institute of Product Leadership
Master of Business Administration (MBA), Product Leadership
2017 — 2018
K C College
BSc, Computer Science
2002 — 2004
Skills
- Mobile Devices
- Online Advertising
- Product Management
- Mobile Marketing
- Web Services
- Technical Leadership
- Wap
- Vas
- Mobile Applications
- Real-Time Bidding (Rtb)
- Android
- Digital Marketing
- Solution Architecture
- Php
- Mobile Technology
- Javascript
- Programmatic Media Buying
- Mobile Internet
- Agile Methodologies
- Mysql
- Management
- Amazon Web Services (Aws)
- Team Management
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