Prashant Mulage

About Prashant Mulage

With over 20+ years of expertise in Online Market Research, I have honed a deep…

Experience

1. Vice President of Business Development

   Park Research Solutions

   Nov 2024 — Present · Pune, IN

   Lead end-to-end online market research projects across diverse sectors, providing actionable insights for product development, brand strategy, and customer experience optimization.•Design and implement online surveys and focus groups to gather critical data on customer attitudes, behaviors, and preferences.•Successfully managed cross-functional teams to execute complex studies that influenced major company initiatives, including product launches and customer retention strategies.•Regularly collaborate with marketing, product development, and sales teams, ensuring alignment between research findings and business objectives.•Conducted in-depth consumer research utilizing a variety of online tools to gather quantitative and qualitative data.•Managed client relationships, offering strategic advice and actionable insights based on research findings.•Specialized in competitive analysis and benchmarking to help clients understand their position in the market and identify growth opportunities.Achievements:•Global Brand Awareness Study: Led a multi-country online survey to assess brand awareness, perception, and customer loyalty across key international markets. The insights generated from this project directly influenced the brand\'s marketing campaigns, resulting in a 15% increase in customer engagement and a 10% growth in market share within 12 months.•Customer Segmentation Analysis: Spearheaded a comprehensive segmentation study that identified high-value customer groups, enabling targeted marketing efforts that increased ROI by 20% over the course of one year.•Customer Satisfaction & Retention Study: Delivered insights that led to a 25% improvement in customer retention rates for a key client in the e-commerce sector by recommending changes to their user experience strategy.•Developed and presented findings from a large-scale e-commerce behavior study that shaped the digital transformation strategy of a major retail brand.

Skills

• Over Five Years of Experience in Online Market Research/Online Panels
• Rfp Generation - Writing Proposals Based on Project Specifications
• Manage Online Projects From End-to-End
• Panel Build/Panel Management/Survey Programming/Sample Management