Prashant Mishra

About Prashant Mishra

Seasoned Sales & Dealer Development leader with 20+ years in Automotive and EV, driving rapid channel scale-up, market share growth, and new-market penetration across India’s L3/L5 three-wheeler segment. Known for building high-performing dealer networks, strengthening retail viability, and delivering consistent YOY volume and revenue growth in competitive and price-sensitive markets.I specialize in EV 3W commercial and passenger categories, with deep expertise in:• Dealer & distributor appointment, onboarding, and viability assessment• Channel restructuring for profitability• Territory expansion & micro-market planning• Fleet / institutional sales (cargo, logistics, last-mile delivery)• Retail finance partnerships (NBFCs, co-lending, captive finance)• Demand-generation programs and ground activations• Competitor benchmarking & pricing strategy• Low-ticket, high-volume sales operationsProven track record of:• Scaling dealer footprint across multi-state territories• Turning around underperforming regions through strong process governance• Driving product launches in new EV markets• Building motivated sales teams and mentoring ASMs/RSMs to exceed targets• Developing strategies grounded in TCO, customer behaviour, and market economicsRespected for a practical, data-driven, hands-on leadership style—equally comfortable in board reviews and on-ground dealer visits. I thrive in fast-growing EV environments where channel discipline, operational excellence, and market speed decide the outcome.If it doesn’t challenge you, it won’t change you — and EV is the biggest challenge the industry has ever seen. I build teams, networks, and strategies that turn this challenge into sustainable growth.

Experience

1. General Manager - Dealer Development & Key Accounts

   Dawki Mobility

   May 2025 — Present

   Building up Retail Distribution Networks I CRM DMS I Handling & Developing Key Accounts I Growth Strategies

Education

• Barkatullah Vishwavidyalaya

  Bachelor of Commerce - BCom, Tax Law/Taxation

  1997 — 2000

• Symbiosis Centre for Distance Learning

  Master of Business Administration - MBA

• Barkatullah Vishwavidyalaya

  M.Com Honours, Financial Management

  2000 — 2002

Skills

• Forecasting
• Sales
• Customer Relationship Management (Crm)
• Sales Management
• Business Planning
• Business Strategy
• Strategy
• Negotiation
• Automotive
• Team Management
• Customer Relations
• Strategy Development
• Key Account Management
• Management
• Sales Operations
• Customer Service
• Business Development
• Marketing
• Crm