Prashant Mirkar
Senior Vice President Marketing & Sales @House of Hiranandani
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WORK HISTORY
Senior Vice President Marketing & Sales @House of Hiranandani
Mumbai, IN
MARKETING• Developing and implementing marketing strategies for each project across Domestic (Mumbai, Bangalore, Chennai & Hyderabad) and Overseas. • Managing Digital & Offline marketing along with all the ATL & BTL activities, Media Campaigns, Radio Campaigns, Advertisement spends & budgeting along with PR activities.• Leading Digital Marketing, Vendor management, Brand Manual, Guidelines, Website development for Overseas Project in London.CUSTOMER RELATIONSHIP MANAGEMENT• Assessing and implementing effective CRM solutions with an aim to enhancing customer contentment and consequently customer loyalty, repeat and referral business.• Adhering to RERA compliance and regulations for all the projects.PRODUCT FEASIBILITY & PRICING STRATEGY• Monitor market competitiveness, trends & value proposition by continuous benchmarking of products, pricing & best practices for management decision to respond to market fluctuations.• Engaged in Product performance monitoring & continuous enhancement, Product Innovation, Product Design, Sales Velocity etc.SALES• Spearheaded Sales & Marketing operations while developing and leading multiple teams to promote sales of luxury properties across all projects.• Exceptional relationship management with IPC’s & ICP’s, Brokers Consortiums.LEGAL & COMPLAINCE• Advising management on general compliance issues, regulatory changes, errors, breaches and complaints from clients.• Monitoring compliance risk areas of the business and initiate corrective action for avoidance of future breaches.IT• Designed and implemented Inhouse CRM & Sales Application.• Successfully implemented SFDC Application for Sales Force Automation to make the process easier on a single platform.PEOPLE MANAGEMENT• Hiring great talent, cultivating values, coaching, setting benchmarks, succession planning to shoulder empowerments & delegations which has enabled me to move on & take up higher responsibilities in my organization over past few years.
EDUCATION
S K Somaiya Vidyavihars College of Arts Science & Commerce Vidyavihar Mumbai 400 077
Bachelor of Commerce - BCom, Commerce
Institute of Management and Professional Studies
Diploma in Business Management
ABOUT PRASHANT MIRKAR
An accomplished & knowledgeable Real Estate professional with career spanning over two decades, I have been extensively involved in every sphere of the real estate business including Strategic Planning, Business Orientation, Project Optimization, Revenue Generation & People Management.I am highly skilled in contributing to the top line by planning & driving Marketing & Sales initiatives, P&L Management, Fund Raising, Revenue Generation, Client Acquisition, Customer Relationship Management, Channel Partner Management and Resource Management.Proficient in building relationships with key decision makers, seizing control of critical problem areas and delivering on promised timelines.An inspirational leader, potentially strong in assimilating strategic inputs, new ideas and concepts to achieve business goals and objectives.CORE COMPETENCIES • Possess excellent customer relationship management & liaising skills. • Adroit in expanding business networking, strategic alliances & profit generation.• A data miner and strategic thought leader having a meticulous eye for detail to the large-scale impact across business networks. • Capable of adapting to frequent changes, coordinating, leading teams and volunteering process improvements. I prefer to work in close coordination with other departments of the organization to ensure all the related departments work in sync towards achieving the targeted growth of the organization.
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