Prashant M

About Prashant M

Performance marketer and Google Ads media buyer with 10+ years of experience driving…

Experience

1. Vice President Marketing

   Blue Concept Ventures Private Limited

   Mar 2024 — Present · Hyderabad, IN

   Strategized a scalable progression for the company with respect to current market conditions & suitable product fit as per trends. Spearheaded the development and execution of innovative marketing strategies that drove brand growth, market expansion, and revenue generation within the nutraceutical industry with positive ROAS from day-1.Positioned collagen-based products for success by leveraging consumer insights, digital marketing, and strategic partnerships. Led offline & onsite teams, managed multi-channel campaigns, and optimized product launches to capture market share efficiently with positive EBIDTA outlook for the company as a goal. Schooled a high-competitive area with low cost initiatives & silent brand acquisition where other top competitors are only realizing 40% to 120% net loss operations.Collaborated closely with R&D and sales teams to align product development with market demand, ensuring a strong competitive edge. Passionate about health and wellness, I stayed ahead of industry trends, navigated regulatory compliance, and analyzed customer behavior to drive strategic decision-making.Key Highlights: Onboarded doctors & fitness chains successfully within a short TAT compared to regular Pharma chains.Reinvented the whole medical representative sales concept with a Nutraceutical approach by working outside the general practices along with a team of 7 Medical Representatives covering Hyderabad region.Successfully crafted a positive money flow business model for the company in an Industry led by loss-leaders. We will positively achieve 10-15% market share in another year’s time while spending minimally compared to competition.