Prashant Kumar Thakur

Experience

1. Senior Marketing Manager- Ap Global

   Asian Paints

   Sep 2021 — Present · Mumbai, IN

   Currently responsible for Marketing Strategy in International business of Asian paints in South Asia and MENA region and Digital Journey for AP international business. I am Fully responsible for Usage and Attitude study (U&A), New Product Introduction process, Launch, Go to Market strategy, Communications, ATL and BTL, Activations and Sales. I am also managing existing categories with product improvements, Brand Management and brand communication to ensure leadership positions in the markets we operate in.I also work for retailing strategy in these countries to ensure a wonderful experience for the stakeholders at the retail touch points.I manage a team of people directly and indirectly and work with them to create new ideas and strategies and ensure top class executionI am responsible for increasing growth rates in these geographies by invigorating some traditional categories and creating new categories for growth. In South Asia I am actively involved in launching Luxury range as well as new categories for Asian Paints to take on the market leader.

Education

• Institute of Management, NIRMA university

  Master of Business Administration (MBA), Marketing & Operation

  2009 — 2011

• Hans Raj College Delhi University

  Bachelor's degree, life sciences

  2006 — 2009

• Delhi Public School

  senior secondary, Science

  2002 — 2004

Skills

• Lead Generation
• Negotiation
• Business Development
• Market Research
• Team Management