Prashant Kumar
Associate Director Media Planning & Strategy @ OMG | Ex- GroupM | Ex- IPG
- Role
- Associate Media Director at Omnicom Media
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Prashant Kumar
I’m a passionate and performance-driven media professional with over 6.9 years of experience in media planning, client servicing, and strategic brand communication. My journey has taken me through top agencies like IPG Mediabrands (Inititative) WPP Media (GroupM) and Omnicom Media Group, where I’ve worked on high-impact campaigns for brands like Amazon Prime Video, Reckitt Benckiser, The Himalaya Wellness Company, Yamaha, Dr. Aggarwal Eye hospital and ACKO General Insurance.What sets me apart is my ability to seamlessly blend data-driven insight with creative strategy — delivering results that meet business goals while building strong client partnerships. Core Strengths• Offline & TV Media Planning (BARC, TAM, IRS)• Strategic Brand Planning & AOPs• Client Relationship Management• 360° Media Strategy & New Business Pitches• Strong command over tools: Clear Decisions, YUMI, MAP• Digital media/campaign execution (OTT-Amazon Prime Video) What I’m Looking ForI\'m currently exploring new opportunities in Media Planning, Account/Business Management, Client servicing roles in Bengaluru where I can lead, grow, and make an impact through smart media solutions and collaboration.Let’s connect and explore how we can work together to create brand success stories.
Experience
Associate Media Director
Apr 2025 — Present · Bengaluru, IN
Client – ACKO GENERAL INSURANCE Proactively identified and seized strategic and tactical media opportunities, takingownership and driving brand to successful fruition Played a pivotal role in crafting compelling pitch presentations, showcasingholistic 360-degree media strategies and tailored brand solutions that droveclient success. Collaborate with senior leadership to drive business growth and develop newbusiness opportunities Develop and maintain strong relationships with clients and vendors
Education
Maharshi Dayanand University
Bachelor of Technology, Mechanical Engineering
2018
Kendriya Vidyalaya
Bachelour of technology, Mechanical engineering
Welingkar Institute of Management
Master of Business Administration - MBA, Communication and Media Studies
Welingkar Institute of Management
MBA (Media & Advertisement)
2022
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