Prashant Kumar
Turning Data Into Insights
- Role
- Assistant Director at EY
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Prashant Kumar
Seasoned Analytics Leader with over 15 years of experience driving data-led transformation across global marketing ecosystems. Currently serving as Assistant Director at EY, leading a team of 50+ professionals in Marketing Analytics, Marketing Automation, and Data Analytics. Architect of a centralized measurement hub and integrated ROI framework. Adept at cross-functional collaboration, global stakeholder alignment, and managing strategic agency relationships. Proven success in leading digital transformation projects, including EY.com migrations, while leveraging tools like Power BI, Adobe Analytics, AEM, and SQL to optimize performance and scale impact.Specialties:Web Analytics ( Adobe Target & Analytics, Omniture, Google Analytics, Web Trends )Sales Analytics and Forecasting (Salesforce)Social Media & Research ( ComScore ) Paid Search ( Google AdWords, Yahoo and MSN )Mobile Analytics ( Flurry and ComScore Mobile Data Sets )Database ( SQL)Data Visualization - Power Bi and Tableau
Experience
Assistant Director
Oct 2021 — Present · Bangalore Urban, IN
Heading a team of marketing specialists and data analysts focused on Growth Marketing, Performance Marketing & Analytics.
Education
MBA E-Business & Marketing
MBA, E- Business & Marketing
2005 — 2007
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