Prashant Datta
Strategic Marketing & Business Leader | Luxury Brand Expert | Driving Growth, Innovation & Global Collaboration
- Role
- General Manager - Spiceclub at SpiceJet Limited
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Prashant Datta
With over 16 years of experience in marketing and sales across retail, brand management, digital marketing, P&L, GTM strategy, celebrity management, and events, I have had the privilege of working with both large and medium-sized enterprises. My journey has granted me a comprehensive understanding of the India and Middle East & Africa (MEA) markets, fostering strong relationships with regional clients, vendors, and agencies, all while overseeing budgets of up to 3 million Euros.During my tenure at Safilo, I achieved remarkable growth results, witnessing house brand growth of 200% and overall growth of 68% within just two years in the Indian market. My expertise extends to luxury and lifestyle brands, having navigated both the retail and B2B segments with equal proficiency.My prowess is exemplified through the creation and leadership of GTM strategies from their inception. These strategies have harnessed global teams, displaying my aptitude for cross-cultural collaboration. My hands-on approach has fostered success by capitalizing on cultural nuances, yielding both local and global triumphs.My proficiency encompasses a range of skills including strategic planning, digital marketing, brand management, P&L management, and more. With a focus on streamlining operations, I have effectively negotiated sales deals, managed costs, and orchestrated marketing operations, resulting in impressive P&L outcomes.
Experience
General Manager - Spiceclub
Nov 2021 — Present · Gurugram, IN
Building something new, to take-off soon!
Education
Indian Institute of Foreign Trade
Executive Post Graduate Diploma in International Business Strategy, International Business
2020 — 2022
Institute of Management Technology, Ghaziabad
PG, Marketing
2006
Indian Institute of Management Raipur
Executive Programme, Digital Marketing & Social Media Strategy
2019 — 2020
Delhi University
Bachelor's degree, Business/Commerce, General
2001 — 2004
Indian Institute of Foreign Trade
Postgraduate Degree, International Business & Strategy
Skills
- Advertising
- Events Coordination
- Luxury Brand Marketing
- Luxury Lifestyle
- Luxury
- Media Buying
- Market Research
- Budget Setting
- Team Leadership
- Fashion
- Brand Management
- Training
- Digital Marketing
- Budget Management
- Public Relations
- Merchandising
- Marketing
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