Prashant Churi

About Prashant Churi

Senior strategy development and product leader with focus on flawless execution of organizational priorities in the financial and B2B services arena. Expertise in big picture systems thinking and innovation of new products and services in alignment with client needs, data analytics, and market trends. Adept at building trusting relationships with senior leaders, engaging cross functional teams, partnering with internal and external subject experts, and building networks of professionals and leaders to achieve desired results. Exceptional abilities in collaborating and facilitating the ideation process for new product development, scaling international and mid-market expansion, and getting products to market with the highest value results. An innovative leader with two patents and focus on leveraging human-centered design methods to achieve transformational business results. SELECTED ACCOMPLISHMENTS- Innovated a customized process and new method of human-centered design at AMEX GBT to target a key customer segment, led market research (qualitative & quantitative) across multiple markets to understand customer needs and behaviors, and collaborated with commercial & technology teams to create and implement new offer. These efforts transformed customer experience, generated topline growth with new customers, and reduced operating costs by 10%- Led cross-functional teams at American Express across international markets to understand key drivers of lending business, engaged and influenced senior leaders on new products, and created CBAs to align priorities and investment decisions. These actions launched a new installment-based lending cobrand card product which won a $1.2B 8-year record international cobrand deal, boosted enrollment/engagement rates by 20%, and protected key customers from competition- Led a large cross-continents team (50+) at AMEX GBT responsible for mission critical automation solutions, aligned with senior leaders on scope, work-prioritization and funding, set governance guidelines to leverage team regarding work-prioritization and issue management which delivered 25M PNRs/transactions across 50+ markets at a touchless rate of 96%- Developed methods for measuring accuracy and confidence levels at American Express of a key enterprise-wide CRM database, designed and delivered two new patents to quantify accuracy of CRM database, which improved KYC capabilities, strengthened customer strategies, decisions, and actions, and maximized investments and marketing dollars.

Experience

1. Director - Product Strategy

   American Express Global Business Travel

   Jul 2016 — Present · Phoenix, AZ, US

   Lead the design, development & launch of new market Offer across multiple markets leveraging human-centered design methods targeting small to mid-market businesses.• Led cross-functional, multidisciplinary Design Community to design the new experienced based offer - Leverage new & existing products and technology capabilities, develop servicing model, competitive pricing and collaborate with marketing & commercial teams to strategize, evangelize new offer to internal and external stakeholders to gain consensus and drive alignment, and deliver go-to-market strategy (content, new sales pitch & training).• Executed qualitative market research across multiple markets (DE, CA, US, UK) to understand traveler, travel arranger and travel buyer behavior to inform the new design and Offer.• Successfully launched new Offer which have transformed customer experience, generated top line growth with new customers and reduced (10%) operational cost thru standardization and scale in US, UK, Canada, Australia, Singapore & India. Additional markets in-progress.

Education

• Arizona State University

  Master of Science - MS, Digital Audience Strategy

• New York Institute of Technology

  Bachelors, Interdisciplinary Studies

Skills

• Marketing
• Business Strategy
• Strategy
• Analysis
• Strategic Partnerships
• Sales Process
• Vendor Management
• Program Management
• Financial Services
• Crm
• Consulting
• Cross-Functional Team Leadership
• Competitive Analysis
• Start-Ups
• P&L Management
• Sdlc
• Leadership
• Management
• Team Building
• Outsourcing