Prashant Chaudhary

Decision Analytics Associate Consultant @ZS

Client: Microsoft 1) Leading a team of 5+ analysts driving analytics, end to end reporting, and operations to track the performance of multiple marketing motions in Microsoft 2) Devised KPIs and developed a Power BI dashboard for the stakeholders to depict the health flow of the sales funnel, and measure seller performance. 3) Campaign Measurement: Analyzed the data to measure engagement metrics of the campaign like Click Rate, Open Rate, Unsubscribe Rate, CTOR, etc 4) Measured the effectiveness of a campaign by tracking KPIs like Acquisition, Trial to Paid conversion, Monthly Active users for different Microsoft Products