Prashant Awasthi
Chief Marketing Officer at KISNA by Hari Krishna Group
- Role
- Chief Marketing Officer at KISNA
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Prashant Awasthi
Proactive and result oriented marketing evangelist having 20 years of rich experience in Marketing, Business & Brand Management(B2B and B2C both) with renowned organizations like Siyaram\'s, Trent Hypermarket, Jiva Ayurveda, Reliance Retail and Gigabyte Technology I Ltd. Demonstrated record of achievement in conceiving & implementing ideas that fuel market place/brand presence and drive revenueFunctional Skills - Retail Marketing | Marketing Communication | Brand Management | Trade Planning | Activity Impact Analysis | Product & Brand Positioning | Marketing Campaign Design | Store/Product Launches | Strategic Alliances | Promotional Marketing | Liaison with agencies | Digital & Local Marketing | Experiential Marketing | Go to market Strategy | MDF Management | Customer Engagement | Margin Management | Team Management | Product Shoots | PR | E-Commerce Portal Management
Experience
Chief Marketing Officer
Sep 2025 — Present · Mumbai, IN
Leading overall marketing, brand strategy, and digital transformation for brand KISNA by Hari Krishna Group• Developing brand archetype, positioning, and identity from scratch to define a unified brand voice across• Creating annual marketing calendar & plans for campaigns, launches, and festive activations• Aligning marketing initiatives with business growth, retail-Online expansion and innovation goals• Driving digital transformation through social media, performance marketing, CRM, and data analytics• Overseeing creative, media, and agency management to ensure brand consistency and ROI• Developing B2B and franchise marketing models with strong trade and VM support• Managing corporate communications, media, and events to strengthen brand visibility• Collaborating with cross functions for new product development and new store launch
Education
Indian Institute of Management, Calcutta
Project in Digital Marketing Strategy, Digital Marketing and Social Media
2017 — 2018
Harvard Business School - Executive
Certification Program in Project Management, Project Management
2008 — 2008
DIMS
MBA, Marketing, Finanace
2002 — 2004
Skills
- Product Marketing
- Management
- Margin Management
- Marketing Communications
- Brand Management
- Marketing Strategy
- Trade Planning
- Marketing Promotions
- Retail
- Go to Market Strategy
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