Prasham Praveer

Group Brand Manager @Ktm India

Pune, IN

Product Management:Worked on the entire product journey, designed the 360-degree launch plan and media planning based on the customer touch points. Led the annual volume of up to 1lac units. • Positioning:Led the consumer insight, defined customer needs and barriers. Shaped the new differentiating positioning strategy for brands in the premium 2W & 4W segments. • Brand strategy development with Global Team: Designed the entire brand communication campaigns for NPD and EPD. Worked with Global marketing team to create a marketing strategy for launch of the premium products and uplift the brand imagery. E.g, KTM CUP and launch of premium big bikes in India. • Creative development Partnered with large advertising agencies (Leo Burnett, Ogilvy) for developing brand guidelines & communication package for online & offline channels. • Comprehensive digital strategy: Created a plan of action for paid, owned, and earned media. Identify customer touchpoint and ensure the brand presence. e.g, Website, social handles, aggregators platforms, Hyperlocal and influencer handles.• Go-to-Market & launch Strategy: Ensure effective execution by defining the SOP & guidelines for market activation. Jointly worked with cross functional teams R&D, finance, and sales team to execute the GTM strategies across the geographies with 100+ media partners. • Measure: Analyze the performance of each campaign in terms of reach, brand awareness, leads and incremental volume.