Prashakth Kamath

About Prashakth Kamath

I build and scale predictable revenue engines for global B2B organizations. With 16+ years of experience across the US, UK, Middle East, and APAC, I drive end-to-end marketing transformation across AI, SaaS, and enterprise technology businesses. My focus is on aligning marketing, sales, and product to deliver measurable revenue outcomes — not just marketing outputs. Proven Revenue & Growth Impact: • Delivered $20M+ annual pipeline impact with $250M+ lifetime revenue contribution • Scaled global demand generation and GTM strategies across North America, Europe, and APAC • Built and led high-performance global teams (30+) across inbound, outbound, and marketing operations • Transformed marketing into a data-driven, ROI-focused growth function AI-Led Marketing & GTM Leadership: I specialize in leveraging AI, automation, and data to drive scalable growth: • Implemented AI-driven marketing frameworks, improving speed, efficiency, and conversions • Led GTM strategy for AI & GenAI products, translating complex technology into market-ready solutions • Built ABM, inbound, and outbound engines aligned with revenue and sales outcomes • Established full-funnel attribution and analytics models for executive decision-making Leadership Across High-Growth & Enterprise Organizations: Currently leading Global Demand Generation at Straive, driving pipeline and revenue across international markets. Previously held leadership roles at: Aeries Technology (NASDAQ journey)| invenioLSI | CitiusTech | Crimson Interactive | Sogolytics | Sutherland (Dell) Strategic Leadership Approach: • Revenue-first mindset with strong P&L orientation • Deep collaboration with CXOs, investors, and board stakeholders • Focus on scalable systems, not siloed campaigns • Blend of strategic vision + execution depth Beyond corporate leadership, I am passionate about mentoring, educating, and empowering businesses and professionals to navigate the fast-evolving world of digital marketing, AI, and growth. To date, I’ve trained and consulted professionals, startups, and enterprises, helping them stay ahead of the curve. Awards & Recognitions: LinkedIn Top Voice (2024 & 2025) – Recognized for global marketing thought leadership. ‘Most Influential Digital Marketer’ – World Marketing Congress 2025. ‘Most Influential Digital Marketing Leaders’ – Mobile & Digital Marketing Summit 2025. Let’s Connect & Collaborate: Available for: Speaking engagements, podcasts, masterclasses & mentorship. Let’s talk: DM me to discuss how we can create marketing breakthroughs together!

Experience

1. Marketing Director & Global Head of Demand Generation

   Straive

   Jul 2025 — Present · Hyderabad, IN

   Key responsibilities- Leading a cross-functional team of 28+ inbound marketers and outbound SDRs, ensuring high performance, collaboration, and continuous skill development- Spearheading multi-channel global demand generation strategy aligned with revenue and pipeline goals across global markets- Driving full-funnel growth—from awareness to SQL—through integrated campaigns across SEO, paid media, email, webinars, events, and ABM- Collaborating closely with Sales, Product, and Customer Success to align GTM initiatives and accelerate sales velocity- Developing targeted content strategies including whitepapers, case studies, and blogs to engage decision-makers and nurture leads- Executing high-impact ABM and influencer marketing programs to penetrate strategic accounts and build trusted relationships- Leveraging HubSpot for campaign automation, performance tracking, and ROI reporting to refine and scale marketing efforts- Managing campaign budgets, optimizing spend, and consistently exceeding pipeline contribution and demand generation KPIs.

Education

• Annasaheb Vartak College of Arts Kedarnath Malhotra College of Commerce and E S Andrades College of Science Vasai Road Dist Thane 401 202

  HSC

  2004 — 2005

• Welingkar Institute of Management

  Advanced Diploma

  2017 — 2018

• Janardan Rai Nagar Rajasthan Vidyapeeth University

  Bachelor of Technology - BTech

  2005 — 2009

• Welingkar Institute of Management

  Post - Graduate Diploma in Management (Marketing Management)

  2018 — 2019

• St.Peter's English High School

  Associate's degree

  1994 — 2003

Skills

• Twitter Marketing
• Google Webmaster Tools
• Web 2.0
• Management Consulting
• Key Business Skills
• Pay Per Click (Ppc)
• Blogging
• Lead Generation
• Linkedin Advertising
• Online Marketing
• Sem
• Testing
• Market Research
• Branding
• Online Reputation Management
• Advertising
• Customer Relationship Management (Crm)
• Public Speaking
• Product Marketing
• Youth Leadership
• Social Media Marketing
• Analytics
• Web Design
• Business Strategy
• Entrepreneurship
• Web Analytics
• Integrated Marketing
• Sales Management
• Facebook Marketing
• Content Marketing
• Project Management
• Marketing
• Ppc
• Business Development
• Team Management
• Digital Marketing
• Email Marketing
• Google Adwords
• SEO
• Smo