Prashant Chandak

About Prashant Chandak

Over the years, I’ve come to see marketing as a disciplined, intent-led engine of revenue growth. My focus has been on bridging the gap between marketing investments and realized revenue, using a systems-oriented approach to reduce risk in deals and accelerate sales pipelines. My career has evolved from early exposure to oil and gas executive engagement to global, product-focused roles. Throughout, I’ve tried to combine analytical rigor with practical strategy, always with the goal of building marketing programs that stay close to revenue outcomes and long-term business impact.At IBM, I worked in Global, Geo (Asia Pacific) and Market (India) setups to design and execute Account-Based Marketing (ABM) and ecosystem strategies. My role has involved expanding buying groups, navigating multi-layered decision environments, and translating global priorities into regionally relevant execution. I’ve had the opportunity to help develop tiered ABM frameworks to deepen executive engagement and turn interest into pipeline.Through focused “Sell, Build, Recruit” motions, I aimed to support market penetration in highly competitve environments while keeping long-term, sustainable growth in view. Partner ecosystem initiatives like Build-to-Win helped us go deeper into the ISV segment and created a win-win scenario for both IBM and build partners. On marketing KPIs, APAC as a market achieved 100% and more for three consecutive years. Mentoring marketers across regions, coaching leadership teams, and contributing to broader policy discussions have all been important parts of my journey. Over time, these efforts have helped strengthen regional performance and scale best practices.Looking ahead, I’m keen to apply this experience in senior ABM, ecosystem, or growth-focused roles in enterprise tech where marketing is accountable for tangible revenue and long-term business impact.

Experience

1. Global Marketing Leader, Top Accounts

   IBM

   Mar 2024 — Present · Bangalore Urban, IN

   In my global ABM role, I partner with APAC and Japan geo marketing and sales leaders to guide the strategy and governance model for named accounts. I work with geo teams to define target account lists, buying group priorities, and success KPIs, and support them in building account centric plans grounded in market needs, whitespace analysis, and industry use cases—ensuring global plays translate into locally relevant motions.Through a structured quarterly operating rhythm, I collaborate with the geos to review pipeline, engagement, and client interest trends, driving in year adjustments across account focus, offers, and routes to market. These efforts have supported ~10% marketing attributed win revenue (vs 8% goal) and a consistent ~15% contribution to total pipeline across APAC and Japan.To enable execution at scale, I lead cross functional ABM pods—spanning Sales, CXO Program, Delivery, Product, and Communications—in close partnership with geo teams. Together, we design multi touch programs aligned to validated buying groups and buyer journeys. This helped lift repeat senior participation to ~70%(vs 40% target) and achieve >98% penetration with new decision maker contacts across C suite, Executive, IT, and LoB personas, reducing single threaded deal risk.I also support the orchestration of account led motions around flagship events (SIBOS, Think, MWC, DTW), shaping account objectives, curated agendas, and follow up cadences. These programs converted >50% of client interest into next steps and influenced ~$1.1M in early stage opportunity. In parallel, I work with CXO, HR, and Finance leaders to extend ABM beyond CIO/CTO, piloting HR and CFO motions that inform the regional CXO roadmap.As part of the Global Mentors program, I coach marketers worldwide on team dynamics, stakeholder management, career progression, and ABM skills—strengthening individual capabilities and contributing back to the global marketing community.

Skills

• Crm
• Market Research
• Business Intelligence
• Management
• Enterprise Software
• Business Analytics
• Team Management
• Business Development
• Business Analysis
• Project Management
• Customer Relationship Management (Crm)
• Analytics
• Business Strategy
• Strategy
• Competitive Analysis