Prasanthi Kasinathan
Team Manager - Digital Experience Strategy, Smb @TELUS
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WORK HISTORY
Team Manager - Digital Experience Strategy, Smb @TELUS
Toronto, ON, CA
Lead digital strategy and portfolio growth for the Small & Medium Business segment, overseeing a multidisciplinary team of 12 across Product, Content, Analytics, and Digital Strategy- Own end-to-end digital transformation roadmap across key product categories, delivering 20+ redesigned experiences and ~20% YoY conversion growth despite traffic headwinds- Drive category growth through merchandising strategy, funnel optimization, bundling strategy, and personalization initiatives- Lead capital investment planning and long-term modernization initiatives to strengthen platform capability and customer experience- Align Product, Engineering, UX, and Marketing leaders to deliver 103% of annual digital performance targets.
EDUCATION
K.J. Somaiya Institute Of Management Studies and Research
Master of Business Administration (MBA)
University of Mumbai
Bachelor of Engineering (B.E.)
SKILLS
ABOUT PRASANTHI KASINATHAN
I’m a Digital Product & Growth leader with 10+ years of experience driving category strategy, digital transformation, and revenue growth across Telecommunications and eCommerce.I lead and scale digital portfolios by translating customer, market, and competitive insight into clear positioning, growth strategy, and execution. My experience spans enterprise transformation, DTC commerce, and SMB platforms, with accountability for revenue impact, capital investment, and cross-functional alignment.At TELUS, I’ve led digital strategy across Consumer and SMB portfolios including Koodo Mobile and Public Mobile — building multi-year roadmaps, securing executive funding, and leading multidisciplinary teams to deliver measurable business outcomes.Core strengths:• Category & Portfolio Strategy• Digital Product & GTM Leadership• Cross-Functional Team Leadership• Enterprise Transformation & ModernizationI’m driven by building scalable digital platforms that simplify complexity for customers and create long-term business growth.
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