Prasanth Rajagopal

Sr. Data Analyst

Role
Marketing Data Analyst at ZoomInfo
Location
Chennai, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Prasanth Rajagopal

Having 5 years of Data Analytics experience from multiple technologies where data is analyzed and presented in efficient dashboards to assist decision-makers. I am a optimistic and enthusiastic selflearner and looking forward to develop my skills and contribute to productivity of an organization and grow as a team

Experience

  1. Marketing Data Analyst

    ZoomInfo

    Oct 2023 — Present · IN

    Analyze marketing campaign performance across multiple channels (SEO, PPC, email, social media).•Analyzed and interpreted web data using Google Analytics, driving actionable insights for businessgrowth.•Built and optimized BI dashboards in Tableau, and Looker, improving data accessibility forstakeholders.• Work with large datasets using SQL, for data extraction and analysis.Led funnel optimization efforts, analyzing drop-offs and improving conversion rates throughdata-driven strategies.•Conducted journey analysis, tracking user interactions and identifying patterns to enhance userexperience.•Collaborated cross-functionally with marketing, product, and sales teams to drive data-backed

Education

  • Srm University

    Bachelor's degree

    2012 — 2016

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Prasanth Rajagopal — Marketing Data Analyst at ZoomInfo in Chennai, IN | Unifers