Prasanta Das
Product Growth Associate @ zingbus | IIT Kanpur
- Role
- Associate Product Growth Manager at Zingbus
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Prasanta Das
Program Manager | IIT Kanpur Graduate As a Program Manager at Zingbus, I work…
Experience
Associate Product Growth Manager
Feb 2025 — Present · Gurugram, IN
Lead end-to-end product development from ideation to launch, aligning with cross-functional teams to ensure timely, high-quality delivery.• Identifed and prioritized high-impact product ideas using data-driven insights and market research to meet business objectives.• Managed product marketing initiatives, ensuring consistent messaging, strong branding, and effective positioning for new feature launches.• Build and maintain custom Mixpanel dashboards to track user funnels by type, platform, device, and inventory.• Collaborate with cross-functional teams to track funnels, analyze performance, and optimize conversion rates.• Monitor post-launch feature performance to identify improvements for engagement, adoption, and conversions.• Conduct data quality assurance by sanitizing and correcting event tracking to maintain accurate, reliable analytics.
Education
Indian Institute of Technology, Kanpur
Bachelor of Science - BS, Major in Chemistry with a minor in Industrial Management and Engineering
Cotton University
High School Diploma
2015 — 2017
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