Prasansha Saha
Senior Vice President Product & Design at Reshamandi
- Role
- Founder & Design Director at Aharin India
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Prasansha Saha
16+ years of professional experience in conceptualizing an entire Fashion Brand • Designing & Developing unique Products for Domestic & International Market • Managing an entire Team & their tasks to achieve optimization • Guide and Support the Marketing Team in the Right Direction • Evaluate business in terms of Finance & Strategize for Expansion Achievements & Landmarks • Awarded \"Most Creative and Innovative Design Collection\"| NIFT Mumbai • Awarded \"Persis Khambata Award\"| NIFT Mumbai (For the student who had excelled in academics and humanitarian deeds) • First runner up in Dell Designathon 2018 in Delhi on a concept of polyester recycling • Selected amongst the 20 finalist by Janhit Jagran 2019(Organized by Dainik Jagran and IIMS Kolkata innovation park) for new and innovative ideas of social enterprises for polyester recycling concept • Selected as the Finalist for \"The Debut\" in 2007 | ITC Wills Lifestyle • Design selected and printed in the Kingfisher Swimsuit Calendar 2006 • Awarded 1st prize for the \"2nd VIP Feelings Lingerie Designer Award\" 2006 by Lace n Lingerie Areas of Expertise • Experience for designing in luxury retail comprising of Fashion, Apparel & Accessories (Indian and Western) • Highly quantitative, driven, process & detail oriented • Ability to design and work on a wide variety of projects simultaneously • Deliver exceptional sales results by assisting the customer in selecting products best suited to their lifestyle. • Highly skilled in developing surfaces, embroideries and silhouettes for both domestic and international market. • Leadership skills in respect to building client portfolio, driving client repurchase rates & cross selling thus ensuring that all business opportunities are maximized. • Strong commercial mind-set and a thorough understanding of the luxury market • Present world-class customer services skills and continuously strive to exceed customer’s expectations. Other work experience • Visiting Faculty for Fashion Styling in Pearl Academy-July 2019-December 2019 • Guest Faculty In Fashion couture, Nift Srinagar 2019 • Design Intervention in craft clusters like Maheshwari, Natural Indigo, Jaipur Jewelry, Barmer applique and many more.
Experience
Founder & Design Director
May 2011 — Present · New Delhi, IN
DESIGN\\\\n• Conceptualize a theme and look for the brand every season\\\\n• Worked extensively with indian textiles and techniques like Kalamkari, Bhagalpuri, Kantha, Zardozi, Aari, Gotapatti to develop collections.\\\\n• Worked extensively in developing digital prints and creative surface ornamentation.\\\\n• Design & Develop Product for Indian and International market\\\\n• Styled models for various Look-book Shoots\\\\n• Customized Designs as per client’s requirements including bridal and other occasion wear.\\\\n• Expertise in development of heavy indian attire including lehanga, saris, sherwanis and gowns.\\\\n• Managed the entire operations of the brand, the flagship and the ecommerce store\\\\n\\\\n\\\\nMANAGEMENT\\\\n• Manage Collaborations, Stores & PR through a team (tieups with bloggers, influencers and media)\\\\n• Handle team for SMO, SEO and evaluate Business for optimization (mainly working on the backend of the magento as well as wordpress website, and optimizing for google and other search engines)\\\\n• Managed digital Marketing of the brand on facebook and instagram\\\\n• Provide an insight financial analysis for the brand\\\\n\\\\nMilestones:\\\\n\\\\n• Showcased Spring summer 2018 in Who’s Next In Paris in September 2017.\\\\n• Showcased Aharin at The World of Wearable Arts | WOW, New Zealand.\\\\n• Developed Collection and worked with multidesigner store for the last 9 years, Online partners: Perniaspopupshop, carmaonline, Aza, Aashni & Co.\\\\n• Offline partners: Ogaan, Aza, Perniaspopupshop, Collage Chennai, Carma, Evoluzione Chennai, Fuel to name a few.\\\\n• Dressed Prominent celebrities like Sonakshi Sinha, Vidya Balan, Karishma Kapoor, Raveena Tondon, Amrita Rao, Yami Gautam, Esha Gupta, Disha Pathani to name a few.\\\\n\\\\n
Education
Auxilium Convent
ICSE Board, 10 85%
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI
Bachelors of Design, Fashion/Apparel Design
2003 — 2007
Calcutta Girl's High School
ISC, Science (PCMB), 10+2 80%
2001 — 2003
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