Prasannta Shandilya

About Prasannta Shandilya

At GLS Group India, the focus is on crafting strategic narratives and managing both…

Experience

1. Account Executive

   Burson

   Jul 2025 — Present · Gurugram, IN

   As a part of the Client Service team at Burson, my role centers on delivering strategic communication solutions and maintaining strong client relationships. I stay updated on client industries and competitors through research and ongoing media tracking. My responsibilities include organizing and contributing to client meetings, drafting high-quality client communications like status and campaign reports, and implementing research and measurement tools aligned with Burson’s methodologies.I assist in developing press materials, organizing media events, and building targeted media and influencer relationships to optimize visibility across traditional and digital platforms. Staying attuned to social media trends and engaging with key community contacts is essential to my role.On the business development front, I actively listen during client interactions to spot potential growth opportunities. I support the senior team in drafting case studies, identifying leads, and preparing proposals.Within the team, I contribute to collaborative strategy-building, welcome peer feedback, and maintain a high level of integrity and inclusiveness. I ensure proper time tracking via Maconomy and support financial operations by managing vendor coordination and invoicing.As part of Burson’s broader agency ecosystem, I leverage internal tools and platforms, serve as a brand ambassador, and adhere to all ethical, confidentiality, and compliance standards. My role combines strategic thinking, media expertise, and teamwork to drive meaningful outcomes for our clients.