Prasanna Masina
Senior Software Engineering Manager - Data & Analytics Martech @Discover
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WORK HISTORY
Senior Software Engineering Manager - Data & Analytics Martech @Discover
Lead implementation and development of marketing technology solutions that drive operational efficiencies in alignment with Product vision.• Lead cross-functional teams comprised of software engineers, Data Analytics developers, Architects and Infrastructure engineers. • Responsible for managing, implementing and supporting Marketing Technology applications, such as segmentation platforms, campaign operation platforms, real-time campaigns, and Adobe marketing cloud applications.• Work with marketing, product, data scientists and analytic teams to understand business goals, data requirements and deliver data collections solutions.• Contribute to architecture, coding, test plans, scrum, release planning etc. to drive excellence and lead team towards its goals• Provide technical leadership to engineering teams to deliver scalable and cohesive enterprise- wide data collections tools and processes.• Partner with data and other cross functional teams to implement new solutions and adapt overall process for delivery and execution.• Empower the team to self-organize and motivate the team to achieve their individual development goals.
EDUCATION
Columbus State
Associate of Science (AS)
Wright State University
Master of Business Administration - MBA
University of Madras
Bachelor of Science (BS)
SKILLS
ABOUT PRASANNA MASINA
Results oriented technology industry leader and with proven track record in IT Management, driving process improvements, leading high-performing teams and delivering innovative solutions. Proven track record in leading software engineering teams, delivering complex software projects and stakeholder management. Experienced in vendor management, talent management, and managing multiple global diverse teams. Passionate agile practitioner who pushes for continuous improvement to accelerate delivery without compromising stability and security. I have monitored and reviewed the execution of the change management process at a high-level, ensured it remains consistent with the organization’s current culture and ITIL strategy.Specialties:• Motivated senior engineering manager with solid experience in leading technical teams, managing all levels of large-scale projects, including budgeting and administration.• Leading large, successful, multi-cultural software delivery teams located onsite and remote, leading software application development teams, managing and mentoring staff. • Creating software development methodologies, processes, standards and best practices, measures and metrics; Expertise in SDLC, release management, change and risk management.• Strong SaaS, AWS, Cloud, API knowledge, experience managing large scale distributed systems, working with micro-services and distributed architecture.• Strong expertise in data collection methodologies, tools, and technologies. Experienced in ensuring compliance with data privacy regulations and implementing robust data governance practices.• Experienced in leading Infrastructure Engineering teams responsible for designing, implementing, and maintaining robust IT infrastructure solutions.• Creating the roadmap, strategy, process objectives and metrics to measure success and obtain formal approval for the process and its associated change management procedures. • Proven leadership skills in motivating others to achieve objectives in high-demand situations.
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