Prasanna Durge
Business Director at DoubleVerify
- Role
- Business Director at DoubleVerify
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Prasanna Durge
Distinguished Business Development & Operations Leader | 23+ Years of Expertise in…
Experience
Business Director
Aug 2020 — Present
Provided overall leadership & management to strategize and operationalize business plans to achieve business and financial targets with a cross-functional team• Built a strong business case for market entry, including financial projections and risk assessments.• Ensured full compliance with Indian laws, regulations, and industry standards.• Liaised with government authorities, regulatory bodies, and legal advisors to obtain necessary permits, licenses, and approvals.• Partnered with core business operations to increase the company’s footprint, expand market share, and generate sustainable revenue gains• Formulating business strategies for maximizing profitability & generating revenue, realizing strategic goals.•Formulated SOPs, KPIs/KPAs for smooth business operations; determined areas of improvement by analyzing the reports & trends through KPIs and planning for the continuous process improvement•Led key accounts in the Indian market, focusing on building a robust ad verification proposition for advertisers.•Spearheaded revenue generation by providing strategic consultancy to brands and their agencies, ensuring the adoption and implementation of effective ad verification solutions.•Established and nurtured long-term partnerships with top brands and media agencies, positioning DV as a “Preferred Partner” among the top 100 Adage brands and Fortune 500 companies.•Conducted workshops for brands and their media agencies, highlighting the importance of Brand Safety and Advertising Verification (BAV) and its impact on their advertising strategies.•Leveraged strong communication, presentation, and interpersonal skills to articulate the value proposition of DV’s ad verification solutions, fostering strong relationships within the advertiser community.•Created strong TOMA for DV by participating in Industry events, digital workshops for brands, and working with media agencies across levels.
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